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A record 4 million people quit their jobs in April 2021 alone. Why? What鈥檚 been called 鈥渢he Great Resignation鈥� was caused by more money, more flexibility, and more happiness. As competition increases for employees in recruiting and retention, this open enrollment will be very important for employers. Watch our full episode of our Benefits podcast below or keep reading for benefits and communication tips. 

Benefits considerations

Mental health is a top-of-mind focus for a lot of employers entering this year鈥檚 open enrollment. A Kaiser Family Foundation of U.S. adults who said worry and stress related to the coronavirus was negatively affecting their mental health increased from 32 percent to 52 percent in just the first few months of the pandemic. 

More supplemental health coverage and health savings account (HSA) education are also trending, according to Jocelyn Purtell, chief operating officer at . 

鈥淚 think the most important thing is that employees feel like their employers care about them,鈥� Purtell said. 鈥淭here鈥檚 a lot of ways through benefits and other ways to do that.鈥� 

Communications considerations

Purtell points out the importance of being creative with how you鈥檙e communicating with employees during open enrollment. With so many employees working from home last year, many employers chose virtual open enrollment fairs and microsites rather than in-person fairs. 

And virtual open enrollment fairs were very well received. About 85 percent of employers who hosted a virtual open enrollment fair last year told us they plan to do so again this year. 

When you make big changes, either in your communication strategy or open enrollment format, it鈥檚 important to conduct surveys of employees to make sure your message resonates.听

鈥淭here鈥檚 also a really good opportunity during open enrollment to make sure we鈥檙e collecting feedback from employees,鈥� said Chris Wiley, director of partnerships at benefitexpress, a 亚洲色吧 Company. 鈥淭here are a lot of ways to do that. Just to keep a pulse on what matters to people not just this year but into 2022.鈥�

Would you like to learn more about open enrollment trends we learned last year that you can consider applying to this year鈥檚 strategy? Get your OE free OE trends white paper and infographic. 

The information in this blog post is for educational purposes only. It is not legal or tax advice. For legal or tax advice, you should consult your own counsel.